News Report
Adobe Debuts Revolutionary ‘Project Primrose’ Animated Dress
Adobe reveals their highly anticipated “Project Primrose” at the Adobe MAX 2023 Conference in Los Angeles.
Mike Sabella – Oct 19, 2023
Audiences at the Adobe MAX 2023 Conference were pleasantly surprised to be the first to witness Project Primrose make its very first public debut. This fully digital cocktail-style tube dress, sewn and modeled by presenter Christine Dierk, has the ability to shift between both pre-set and custom designs uploaded from Adobe products including Illustrator at the push of a button.
The dress itself is made up of thousands of paillettes woven together and tailored with the ability to reflect a design programmed to be recognized and reflected onto the garment. According to researchers, each paillette is essentially a pixel for what is essentially a wearable television screen. This fluidity in design allows limitless possibilities in apparel, accessory, and even upholstery.
Despite making such a grand entrance this year, this is not the first time the technology used to create Project Primrose has been seen in the public eye. At Adobe’s previous Adobe MAX Conference in 2022, the paillettes were introduced in the form of a handbag and a painting canvas. Updates can clearly be seen in the design, with the dress paillettes appearing more grid-like compared to the fish scale appearance of the handbag. While the technology itself has strong potential, the paillettes are still in the prototype phase and being researched.
